At Shiseido, we strive to realize your ideal beauty through products of uncompromising quality and safety. Our sustainability principles and practices are consistent with the origin of our name*.
*The name Shiseido comes from a phrase from the Chinese classic I Ching, which teaches us to "praise the virtues of the Earth, which nurtures new life and brings forth significant values."
Corporate Product Development Policy
The world perceives beauty in many different ways. There is no uniform definition for it. Changing with each era, its interpretations are diverse, rich in context and nuance.
Spanning a dynamic and wide range, our creations reflect the ideas and values of our global consumers – from products designed to empower bold self-expression to lines that own clean and natural concepts.
What these offerings have in common are safety––which is our absolute priority––followed by a deep consideration for the environment and a highly ethical approach. The enforcement of these policies is made possible through the dedication and professional skills of every member of the Shiseido family.
In the spirit of transparency, here are the policies we implement during product development. These policies are strictly followed by each and every brand within the Shiseido Group.
Formula Development Policy
Adhering to high safety and quality standards is our unwavering promise to you. We leverage our over 100 years of extensive research and results on dermatological and material science to develop exceptional formulas tailored to our global markets. Through a complex, multi-step process that involves myriads of combinations of ingredients, quantities and applications, we are able to offer efficacy and create sensorial experiences that bring to life our consumers’ diverse visions of beauty. Furthermore, all of our cutting-edge technology is implemented with a truly sustainable approach – one that respects people, society, and the environment.
Packaging Development Policy
In order to reduce our environmental burden and support the concept of a circular economy, we aim to achieve 100% sustainable packaging by 2025.
Currently, our efforts are focused on minimizing single-use plastics; maximizing the development of reusable/recyclable packaging; and accelerating the development of bio-based biodegradable packaging.