What is


Acrylamide, Asbestos, Diethanolamine, 1,4-dioxane, Formaldehyde, Heavy metals

Impurities are very low or trace levels of undesired contaminants present in certain ingredients.


They can occur naturally in the ingredient, or as a residue during chemical reactions used to create certain ingredients.

Consumer concerns and what we know

Synthetic ingredients have undergone purification processes and are supplied relatively free of impurities, although some impurities may exist as chemical reaction by-products (1,4-dioxane, Diethanolamine), remained monomar (Acrylamide), or when reacting with other chemicals (formaldehyde).
Ingredients derived from natural sources show different levels of impurities (heavy metals, asbestos), which makes it important to choose the sources and monitor for impurities continually.

- 1,4-Dioxane: considered to be a known carcinogen.
- Diethanolamine (DEA): considered to be a known carcinogen.
- Acrylamide: considered to be a known carcinogen.
- Formaldehyde: a known carcinogen that can cause allergic skin reactions and rashes.
- Heavy metals: can be present in natural minerals and can be toxic depending on the type.
- Asbestos: a known carcinogen that can be present in talc.

Our stance

We have a strict selection process for the quality of our raw materials so that impurity concentrations are as low as possible in order to eliminate safety concerns.
The safety of our cosmetics is secured, taking into consideration their ingredients and unavoidable impurities/trace contents, as per our safety criteria — which is continuously updated and upgraded.